Tecam, the environmental technology multinational company from Barcelona, has just updated its brand image to face a new strategic era of international expansion.
Tecam new corporate identity simplifies and updates its graphic image, providing it with attributes that transmit the image of a leading company in innovation for hazardous waste and emissions treatment. A differential image, designed to compete in international markets. The new image enhances and transmits the attributes and values that have made the Spanish company stand out among its competitors.
In words of Bernat Sala, CEO of the company, “the new image represents our business vision based on the values of commitment, ambition, honesty, vision of the future, social and environmental awareness and didactic spirit, which are part of the company’s DNA. These values lead our relationship with all market players – customers, employees, suppliers, institutions – and have made us unique. ”
The new image, supported by the colours turquoise blue and ultramarine blue, represents the commitment to a sustainable world and a non-polluting industry. The slogan “Environment. Technology Efficiency.” is a declaration of intent that emphasizes the field of action of the company, its specialization and the value proposition towards customers and society.
This rebranding process, included in the Tecam strategic development plan, reflects its current orientation and positioning for the future. A global brand, innovative, dynamic and transparent, able to face new challenges, establish strong relationships with its customers and offer high quality products and services focused on environmental protection addressed to large companies.
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